Even if this is a little over your head the most I think basic website owners could take away from this is a linking strategy.  I watched this video and thought that when making pages of content for clients I could integrate a strong outbound linking document for them.  Most clients I have had are very wary of linking out as this could dilute there results of people contacting them for business.  Yet, I believe Google could reward you for linking out to products, services or even topics of interest in your business area.  So don’t be shy in creating a weblink network as it can also help grow your community online which we should all be actively helping each other.  This could be as simple as having a favorite weblinks page on your website or as complex as having specific OUTBOUND links on every page of your website. Remember, you could be linking to pages within your website also. Creating webpages dedicated to topics on your business area is a great way of professing yourself as an expert.  Thats one core to what blogging is all about.  Just remember to link to it and share it online.

Google’s Matt Cutts | How to Get Better Visibility on Google with SEO

Watch this video by a famous Google Blogger Matt Cutts. He shares some great fundamentals of Search Engine Optimization tweaking for a business website. If you want to rank for a keyword with your target audience, follow these rules.  Subscribe to his Blog here:  Matt Cutts Google SEO Blog.

Ok, this is a very large topic and could span many books but I’m going to give it to you in a nutshell today.  Here is the golden rule to remember: “The Internet is based on words“!   Search Engines, such as Google, MSN/Bing, Yahoo, etc. all look for words to rank or gauge your website’s content.  And the key to having a successful business website is using the right words within it.  So, how do you get the “right words” and where do you put them?  Well, each of those areas is an art and a science in and of themselves, so for now, I’m going to start with where you can get ideas to get good keywords for your business website.  Next month, I’ll cover some tips on where to put them.  Here are my top 2 favorite FREE Google online website tools for doing keyword analysis for your website.

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Search Engine Optimization (also known as “SEO“) is based on the old motto “If you build it they will come”.  But it is a little different with SEO.  You would say, “If you build in RIGHT, they will come!”.   So in a nutshell Search Engine Optimization is about having your website built correctly that covers such things as the programming code,  content on your web-pages, names of your pages, meta tags, and many more little things.   Search Engine Optimization is not marketing.  Search Engine Optimization is about building your website so that it is FRIENDLY for Search Engines like Google, MSNlive, Yahoo to read your content and consider your website relevant to people searching for your topic.  In return if you have your website built to their SEO standards, they will rank you higher in their listings for KEYWORDS your target audience is typing in to find you.

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The thing about the terms ‘SEO’, ‘SEF’ and ‘SEM’ is that clients looking for web design don’t have a clue what it really means 99.9% of the time. And the sad part is that most web designers don’t either. So this post is about how to tell the difference and how to choose a web designer who will give you the best shot at reaching your business goals on the internet. So, what do these terms mean in the web design world? Read the rest of this entry »