Ok, this is a very large topic and could span many books but I’m going to give it to you in a nutshell today.  Here is the golden rule to remember: “The Internet is based on words“!   Search Engines, such as Google, MSN/Bing, Yahoo, etc. all look for words to rank or gauge your website’s content.  And the key to having a successful business website is using the right words within it.  So, how do you get the “right words” and where do you put them?  Well, each of those areas is an art and a science in and of themselves, so for now, I’m going to start with where you can get ideas to get good keywords for your business website.  Next month, I’ll cover some tips on where to put them.  Here are my top 2 favorite FREE Google online website tools for doing keyword analysis for your website.

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The thing about the terms ‘SEO’, ‘SEF’ and ‘SEM’ is that clients looking for web design don’t have a clue what it really means 99.9% of the time. And the sad part is that most web designers don’t either. So this post is about how to tell the difference and how to choose a web designer who will give you the best shot at reaching your business goals on the internet. So, what do these terms mean in the web design world? Read the rest of this entry »