Here is an outline of things your website needs to have a chance of reaching your target market or audience.
1-  It needs Search Engine Freindly Urls = www.yourwebsitename.com/page_name.php or .html or any extension available by the programming language you had your website build in.  But do not have an url string for any page through your website like this:  http://www.yourwebsitename.com/%index.php?.27289_56/About_us%.php  etc, etc  This sort of url will not get rated well by Search Engines.
2-  Have a sitemap in your website outlining all your pages in your website. Best case would be to also have an XML file on your server which Google or other search engines could read and index.  “Ask your web designer to implement it, if this is coming across like instructions in another language.”
3- Navigation buttons that are crawl-able like dynamic text, not images only. This is just for good crawlableness for spyders to read all your content.
4-Have a Blog as a part of your website which you can author great content to profess yourself as an expert in your marketplace. (Then start a Facebook fanpage -wink-)
5- Have a contact page with a form which people can easily email you through, not just an email address they have to copy/paste into another email program.  “If it is to much work on the internet for people, it probably is.”
6- Have a subscribe to your Newsletter or Blog on your website to datagather emails so you can market to a database.  Say it with me folks: “my database is one of my most important items to help me promote my website”.
Ok, I got this off my chest.  Now get to it everyone.  You have work to do on your website.
Because it is one of the most important marketing tools you have!

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Here is Part 2 of my FREE videos for marketing online with Twitter! This one covers some techniques of how to follow more people specific to your target market area along with using a powerful tool called Twitter Search. Don’t worry about the homepage of Twitter.com as it looks a little different. Websites change their homepage often. The most important aspect is the SIGN-UP button or the SIGN IN. Happy Tweeting!

Here is the first of 2 FREE videos I have made for all you lucky business owners wanting to market online with Twitter! This one covers how to set up an account and get rolling. Don’t worry about the homepage of Twitter.com as it looks a little different. Websites change their homepage often. The most important aspect is the SIGN-UP button or the SIGN IN. Happy Tweeting! I’ll have a 2nd tutorial video up next week also!

Google’s Matt Cutts | How to Get Better Visibility on Google with SEO

Watch this video by a famous Google Blogger Matt Cutts. He shares some great fundamentals of Search Engine Optimization tweaking for a business website. If you want to rank for a keyword with your target audience, follow these rules.  Subscribe to his Blog here:  Matt Cutts Google SEO Blog.

Ok, this is a very large topic and could span many books but I’m going to give it to you in a nutshell today.  Here is the golden rule to remember: “The Internet is based on words“!   Search Engines, such as Google, MSN/Bing, Yahoo, etc. all look for words to rank or gauge your website’s content.  And the key to having a successful business website is using the right words within it.  So, how do you get the “right words” and where do you put them?  Well, each of those areas is an art and a science in and of themselves, so for now, I’m going to start with where you can get ideas to get good keywords for your business website.  Next month, I’ll cover some tips on where to put them.  Here are my top 2 favorite FREE Google online website tools for doing keyword analysis for your website.

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Search Engine Optimization (also known as “SEO“) is based on the old motto “If you build it they will come”.  But it is a little different with SEO.  You would say, “If you build in RIGHT, they will come!”.   So in a nutshell Search Engine Optimization is about having your website built correctly that covers such things as the programming code,  content on your web-pages, names of your pages, meta tags, and many more little things.   Search Engine Optimization is not marketing.  Search Engine Optimization is about building your website so that it is FRIENDLY for Search Engines like Google, MSNlive, Yahoo to read your content and consider your website relevant to people searching for your topic.  In return if you have your website built to their SEO standards, they will rank you higher in their listings for KEYWORDS your target audience is typing in to find you.

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What is a Google Algorithm?  It is like a mathematical system that makes sense of websites based on specific parameters. This is where Google’s power and popularity comes from.  Google’s job is to get us the best possible result for our search and it is succeeding!

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The thing about the terms ‘SEO’, ‘SEF’ and ‘SEM’ is that clients looking for web design don’t have a clue what it really means 99.9% of the time. And the sad part is that most web designers don’t either. So this post is about how to tell the difference and how to choose a web designer who will give you the best shot at reaching your business goals on the internet. So, what do these terms mean in the web design world? Read the rest of this entry »

Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. So, do you think- “If I build it, they will come?” Seriously? It ain’t going to happen, unless you build it correctly.   And I don’t recommend just going to your next door neighbors kid because he knows websites which means you will save money.

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