So many websites promote internet marketing business offerings for you and your business these days online and in your local area. Yet, a normal ever day “non-internet” business might not have any idea what these things are or how to use them and why they should. So, I’m gonna give you some basic insights into simple internet marketing techniques and where to start marketing your small business online. Here is a simple three part process which you can overlay onto your business marketing online.
#1 Create content: You need content to share online that will drive traffic ( hopefully traffic that has at least 2-3% target market ).
- Write 300-750 words about something that your business is known for. You’ve got a write up of some engaging content that you are sure your target market will want to know about. Now what?
- You need a place to put your content. Start a Blog on your own website or a free blog network like on wordpress.com or Blogspot.com (These last two only require you to go to these websites and sign up getting you a username and password).
#2 Share the Content: You need places to share this new, original thought, creative content that you made. The best way to share your content of these blog “posts” is get accounts on the top 2 social networks.
- Create a Facebook.com profile account (which leads to you creating a fanpage on Facebook for business).
- Create a twitter.com account.
#3 Stick to a marketing schedule: just like you would in your “brick and mortar“business for marketing. Keep on creating the content and marketing it (sharing it) on your two social networks: facebook and twitter (copy the url of the blog post to share it). Then repeat the process, going back to Step 1 and step 2, which needs to be repeated week to week at the very least.
- Get a calendar and circle 1-2 days a week that will be the days you add a new blog post. Then circle another day to share the URL of your blog post on your social networks.
Ok, so now you know marketing is the same online as it is in the real world. Schedules, content and places to share it. The great news is that unlike the newspaper or the radio, you don’t have to pay to promote it. You just have to create the content, start FREE Social Media and Blogging accounts and stick to a schedule. If there is one thing you should leave this article with, it is the hope that it is easy and simple. I do this stuff on a much larger scale and want to give away as much info as I can and knowing that I gave back and helped someone gives me great satisfaction these days, as I am a teacher at my core.
Stay tuned for more internet marketing techniques and tips shortly, and remember, every great journey simply required a few first steps.