Websites or Web-shiets: What do you have?

Here is an outline of things your website needs to have a chance of reaching your target market or audience.
1-  It needs Search Engine Freindly Urls = www.yourwebsitename.com/page_name.php or .html or any extension available by the programming language you had your website build in.  But do not have an url string for any page through your website like this:  http://www.yourwebsitename.com/%index.php?.27289_56/About_us%.php  etc, etc  This sort of url will not get rated well by Search Engines.
2-  Have a sitemap in your website outlining all your pages in your website. Best case would be to also have an XML file on your server which Google or other search engines could read and index.  “Ask your web designer to implement it, if this is coming across like instructions in another language.”
3- Navigation buttons that are crawl-able like dynamic text, not images only. This is just for good crawlableness for spyders to read all your content.
4-Have a Blog as a part of your website which you can author great content to profess yourself as an expert in your marketplace. (Then start a Facebook fanpage -wink-)
5- Have a contact page with a form which people can easily email you through, not just an email address they have to copy/paste into another email program.  “If it is to much work on the internet for people, it probably is.”
6- Have a subscribe to your Newsletter or Blog on your website to datagather emails so you can market to a database.  Say it with me folks: “my database is one of my most important items to help me promote my website”.
Ok, I got this off my chest.  Now get to it everyone.  You have work to do on your website.
Because it is one of the most important marketing tools you have!

Tagged as: website