Even if this is a little over your head the most I think basic website owners could take away from this is a linking strategy.  I watched this video and thought that when making pages of content for clients I could integrate a strong outbound linking document for them.  Most clients I have had are very wary of linking out as this could dilute there results of people contacting them for business.  Yet, I believe Google could reward you for linking out to products, services or even topics of interest in your business area.  So don’t be shy in creating a weblink network as it can also help grow your community online which we should all be actively helping each other.  This could be as simple as having a favorite weblinks page on your website or as complex as having specific OUTBOUND links on every page of your website. Remember, you could be linking to pages within your website also. Creating webpages dedicated to topics on your business area is a great way of professing yourself as an expert.  Thats one core to what blogging is all about.  Just remember to link to it and share it online.