Search Engine Optimization (also known as “SEO“) is based on the old motto “If you build it they will come”. But it is a little different with SEO. You would say, “If you build in RIGHT, they will come!”. So in a nutshell Search Engine Optimization is about having your website built correctly that covers such things as the programming code, content on your web-pages, names of your pages, meta tags, and many more little things. Search Engine Optimization is not marketing. Search Engine Optimization is about building your website so that it is FRIENDLY for Search Engines like Google, MSNlive, Yahoo to read your content and consider your website relevant to people searching for your topic. In return if you have your website built to their SEO standards, they will rank you higher in their listings for KEYWORDS your target audience is typing in to find you.
So once again, say it with me “SEO is having my website built better so Google will love me more”. -heehee- This is 100% true!
There are many various little things that a website is up against to to get these SEO standards working for them. There are basics and some that are more complex and time consuming, but a basic fact exists that no one knows exactly how search engines rank a website. Because if everyone knew, then everyone would be top ranked, and that isn’t possible now is it? There are however techniques that prove themselves to work for websites success. Another problem is that most of the time your web-designer won’t do it and may not even know about these SEO tricks and leave you at a disadvantage to being found by your customers. So why would the web designer do this 90% of the time? Because being an SEO expert and a web designer are two different career paths and both entail a lot of knowledge to incorporate to get one website working correctly. It is a sad truth that exists, but you can be armed with knowledge so when you do want to have a good SEO website that you can ask the right questions to the web designer or company to gauge if they know how to do it and hold them to that level. And if they don’t, well.. Next in line, please.
I hope this helped you understand why SEO can help your website business online. Because if your website isn’t bringing you any emails or extra business, well.. What’s the point? Your website should be working as hard as you do on your business and if it is built correctly with Search Engine Optimization standards, then you should see a return on your investment which we take very seriously at Grey and Bruce County based GEMINI Marketing. PLease leave a comment and share your thoughts or questions below by clicking on “Post a Comment”.