Search Engine Optimization (SEO) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance.
Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing( how google,msn,yahoo remembers you) of search engines. A site’s structure (the relationships between its content pages) is also important. Therefor, it’s always better to incorporate Search Engine Optimization when a website is being developed than to try to fix it later!
8 SEO TIPS for Website Owners
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site. Also look up META TAGS. Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.
2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page. Adding the exact same text for your <h1> HTML tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Sprinkle your keywords throughout your page. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed. I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the <h1> tag. So the headline is the same as the title tag text.
5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
6. Make your menus consists of links not images that make your menus. Search engines don’t like to rank pages within IMAGE buttons!
7. Describe your images on your pages with the use of the ALT tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
8. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Here is the submission page for google: http://www.google.com/addurl.html