Communicating with your customers through video can offer them a fresh alternative to boring text on a static website. We all know the saying, “A picture is worth 1,000 words.” The principal is the same for a video on a website. As you are undoubtedly aware, web video is massive right now, and there is a lot of potential you may be missing out on if you are not using videos to promote your business, either on video sharing websites, or on your own website.

2 benefits of using video on your website are:

1. Search engines like Google rank your website higher, which can mean you will be found quicker then your competition

2. People visiting your site need something to grab their attention. They’re looking for a visual experience and they’re just like you when you surf the web. You usually stop and pay closer attention when something catches your eye, right? Most people will skim through your written material, just as you’ve probably skimmed through most of the material on this page, but they will watch your video presentations. It’s called making your website sticky. We know, because most of our site’s visitors click on our video presentation and watch it! Because of their increased interest level, they spend more time on our site learning about our services and as a result, our closing ratio on sales is much higher.

Just to give you some idea; there are over 30,000 videos uploaded on www.Youtube.com and more than 40,000 uploaded on www.Myspace.com EVERY DAY. Those 2 sites are some of the top video sites online. Go check them out to familiarize yourself with them!